Six of the largest U.S. school districts host French delegation to celebrate “Fresh Attitude Week” from May 9-13

Urban School Food Alliance, in partnership with Interfel and in collaboration with French Department of
Agriculture, celebrate a cultural exchange showcasing fresh fruits and vegetables in schools

NEW YORK, May 9, 2016 – The Urban School Food Alliance (the Alliance), a coalition of the largest school
districts in the United States that includes New York City, Los Angeles, Chicago, Miami-Dade, Dallas and Orange
County in Orlando, celebrates Fresh Attitude Week from May 9-13, 2016. In collaboration with the French
Department of Agriculture and in partnership with Interfel (French Inter-Branch Association of Fresh Fruits and
Vegetables which created Fresh Attitude Week), Fresh Attitude Week has now become an annual event in
America, along with France and Italy, to highlight fresh fruits and vegetables in school meals. This year, school
districts in Chicago and New York will also host a French delegation to exchange ideas on how to encourage
students to make healthy food choices.

“We’re honored to host the French delegation,” said Alliance Chairman Eric Goldstein, who also serves as chief
executive officer of School Support Services for the New York City Department of Education. “We’re proud to
showcase our campuses and the innovative and healthy meals we serve our students. The French are
renowned for their food culture and this exchange is integral to our commitment to serve quality, healthy food
in schools for both countries.”

During Fresh Attitude Week, the French delegation will meet city leaders, tour campuses to learn about how
school gardens play an important role in food service as well as meet farmers and visit local farms where
school food is grown.

“Our organization has been working for 40 years in the fight against childhood obesity by implementing actions
that encourage the consumption of fresh fruits and vegetables,” Bruno Dupont, president of Interfel.  “Since
2005, we have organized events throughout France to encourage such activities and I am very proud that Fresh
Attitude Week is now being celebrated across the Atlantic. It is a great honor to celebrate it with the Urban
School Food Alliance in the U.S. this year, and I’m sure it will be a great success.”

In 2014, the French Ministry of Agriculture, Agrifood and Forestry invited members of the Urban School Food
Alliance to visit France to observe how the French government and the fruit and vegetable sector promote
food awareness and healthy eating in schools. In particular, classes encourage French students to sample a
variety of food items using their five senses and to share their experience with their peers, ultimately
strengthening the food culture of France for future generations.