Urban School Food Alliance celebrates fourth annual “Fresh Attitude Week” in the U.S.

NEW YORK, May 7, 2018 – The Urban School Food Alliance (the Alliance), a coalition of the largest school
districts in the United States [New York City, Los Angeles, Chicago, Miami-Dade, Dallas, Orange County
(Orlando), Broward County (Fort Lauderdale), Clark County (Las Vegas), Philadelphia, Baltimore City and
Boston] celebrates Fresh Attitude Week from May 7-11, 2018. In collaboration with the French Department of
Agriculture and in partnership with Interfel (French Inter-Branch Association of Fresh Fruits and Vegetables
which created Fresh Attitude Week), Fresh Attitude Week has become an annual event in Alliance districts in
America, along with schools in France and Italy to raise awareness about the consumption of fresh fruits and
vegetables in schools.

“Studies show that the younger people try various fruits and vegetables, the more likely they are to continue
consuming them as adults,” said Leslie Fowler, secretary of the Urban School Food Alliance and chief of
Nutrition and Facilities Operations at Chicago Public Schools. “Many of our students live in neighborhoods
considered food deserts, without access to produce. Our goal in our schools is to provide all students access to
nutrient-rich foods that include fruits and vegetables for their health and wellness so they can do well in

Fresh Attitude Week celebrations have helped raise the popularity of produce in school meals. The Alliance
districts has been successful in increasing fresh fruits and vegetable consumption in schools during Fresh
Attitude Week from year to year. In 2015, Alliance districts served 5.9 million servings of fruits and vegetables
during Fresh Attitude Week. In 2016, consumption increased to 8.6 million servings. That number further
increased in 2017 by 34 percent to 11.5 million servings.

“We are pleased to see that the United States has achieved impressive success to implement and develop the
concept of Fresh Attitude Week, which was created in France in 2005,” said Bruno Dupont, president of
Interfel. “The American example demonstrates the interest of cross-cultural exchange which is inspiring for
other countries, especially European ones. Thanks to our American friends!”
Of their total annual budget of $831 million in food and food supplies, the Urban School Food Alliance districts
purchase more than $91 million worth of fruits and vegetables a year.
For Fresh Attitude Week, Alliance districts will conduct the following activities to highlight fresh produce in
school meals:

  • Highlight “Harvest of the Month” items
  • Serve new fresh fruits and vegetables during breakfast and lunch
  • Host local farmers visits to educate students about “farm-to-school” efforts
  • Perform chef cooking demonstrations at school sites
  • Donate gardening kits to various school gardens
  • Conduct open houses for local media outlets to capture Fresh Attitude Week activities

About the Urban School Food Alliance
The Urban School Food Alliance was created by school food professionals in 2012 to address the unique needs
of the nation’s largest school districts. The nonprofit group allows the districts to share best practices and
leverage their purchasing power to continue to drive quality up and costs down while incorporating sound
environmental practices. New York, Los Angeles, Chicago, Dallas, Miami-Dade, Orange County (Orlando,)
Broward County (Fort Lauderdale), Clark County (Las Vegas), Philadelphia, Baltimore City and Boston together
offer service to nearly 3.7 million children daily. This translates to more than 631 million meals a year. The
coalition aims to ensure that all public school students across the nation receive healthy, nutritious meals
through socially responsible practices. To learn more about the Urban School Food Alliance or to support its
work, please visit www.urbanschoolfoodalliance.org.

About Interfel
Interfel (French Inter-Branch Association of Fresh Fruits and Vegetables) is the lead promotional organization
for fresh fruits and vegetables in France, representing all aspects of the sector from production to distribution,
including school canteens and education in schools. www.lesfruitsetlegumesfrais.com / www.interfel.com

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